Netflix Inc. is the world's leading streaming entertainment service with over 260 million paid subscribers across 190+ countries. Founded by Reed Hastings and Marc Randolph in 1997 as a DVD mail service, Netflix pioneered the streaming model and now produces more original content than any studio in Hollywood. The company introduced an ad-supported tier in 2022 and cracked down on password sharing in 2023, both driving significant subscriber growth.
Netflix's stock is driven by subscriber additions (the most-watched metric), average revenue per member, ad-tier adoption and ad revenue growth, content spending efficiency, free cash flow generation, and competitive positioning versus Disney+, Amazon Prime Video, and YouTube. International growth, especially in Asia-Pacific, is a key long-term driver.
NFLX earnings reactions are among the most dramatic in the market — 10-15% moves are common. The stock is a pure growth story with no dividend. Content hits and misses can create short-term sentiment swings. Strong correlation with the entertainment sector and consumer discretionary spending.
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Common questions about Netflix Inc. (NFLX)